Hotel Studio60, a premium boutique hotel, was struggling with low footfall and weak online visibility in a highly competitive hospitality market. Despite offering great amenities and picturesque views, the hotel wasn’t getting the attention it deserved—both on search engines and social media.
We transformed Hotel Studio60’s social media presence with a strategic content plan and influencer collaborations.
Aesthetic visual content showcasing rooms, events, and customer reviews
Weekly reels and stories highlighting in-hotel experiences
Geo-targeted promotions and festive season campaigns
Collaborations with travel influencers for reels, story takeovers, and tag-ins
🎯 Impact:
Reels reached 100k+ users in the local region
Follower count on Instagram grew by 200%
Influencer campaigns brought 30+ direct inquiries within 48 hours of a single reel
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We kicked off by conducting a full digital audit of Hotel Studio60’s web presence. The goal was to improve its ranking and increase organic traffic. Key actions included:
Keyword research focused on local and travel-intent terms
On-page SEO optimization for service and room pages
Google My Business enhancement for better local visibility
Blog posts targeting weekend getaways and staycation trends
Backlinking via guest posts on travel sites and blogs
📈 Results: Within 3 months, organic traffic increased by 65%, and the hotel started receiving 40% more direct bookings through the website.
